Street Bites · Castlepoint, Bournemouth
Photography, social, design and the ordering website for a Bournemouth street-food truck. This is the part customers touch — a menu, a location and a checkout in a handful of taps.
Scroll to explore
Scene 01 — Ordering without friction
One screen answers the only three questions a hungry visitor has: what is it, where is it, and how do I get some. The pitch, the Castlepoint address and both ways in — Order Online or See The Menu — land above the fold at every width.
Scene 02 — A menu designed to convert
The food does the selling. One hero dish, shot properly and priced on the card — The Godfather, £12 — beside a nav that reads as a decision rather than a directory: Menu, Find Us, Our Story, Rewards.
Scene 03 — Mobile from the beginning
Most of this audience is already walking. The mobile build keeps the whole argument — headline, address, both buttons — stacked full width and thumb high, so deciding what to eat never needs two hands.
Scene 04 — A faster path to checkout
A sticky Order Now bar rides the entire scroll, so the order is never more than one tap away. Order ahead for click & collect, skip the queue, collect from the hatch.
Street Bites
A truck at Castlepoint, given an ordering experience that keeps up with it: dark, warm and photography-led on desktop, built mobile-first for the customers who order on the move.
The client / 01
Street Bites trades from the upper level at Castlepoint: burgers, loaded dogs, low-and-slow brisket and loaded fries, cooked fresh off the truck. The queue was the business, and the queue was also the ceiling.
B Visual works across the whole of how that truck is seen — the photography the food is sold with, the social content that runs week to week, the printed and on-site graphics, and the site that turns all of it into an order.
The website is the chapter above, because it is the one customers actually touch. It only works because everything feeding it was made for the same brand, in the same light, in the same voice.
What we do for Street Bites
02 — The website
Charcoal ground, one orange, cream display type and photography that fills the frame. The palette belongs to the food, not to the layout: everything neutral steps back so the burger and the price are the two brightest things on the screen.
03 — Social media
Street Bites posts like the truck is open, because it is. The feed runs on the same photography as the website — shot on the hatch, in the same light, against the same charcoal — so a customer who finds the truck on Instagram and a customer who lands on the site are looking at one brand, not two.
Growth is not the point on its own. A food truck at Castlepoint does not need a national following; it needs the people already in that car park to know it is there today, and to arrive having already ordered. So the feed is built to move people one step: to the menu, and then to checkout.
That makes the reporting simple. Every month we look at the same four numbers in the same order, and each one only matters because of the one after it.
What we watch, in order
The numbers
[FIGURE]
Follower growth
Instagram and Facebook combined, since B Visual took the accounts on
[FIGURE]
Accounts reached
Monthly average across both platforms
[FIGURE]
Taps through to Order Online
Monthly average from profile and story links
[FIGURE]
Best month’s top post
Reach on the single strongest piece of content
Figures pending — to be taken from Meta Business Suite and the store’s own order data, for a stated reporting window.
Next
Get started
Tell us what you sell and who has to find it. We will tell you, honestly, whether we are the studio for it.